“Content Doesn’t Win. Optimized Content Wins” – Li Evans
“People Don’t Expect Your Company to be Perfect. They Expect You to Provide Solutions” – Debra Ellis
“Don’t Train. Simplify” – Dr. BJ Fogg
“Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It” – Amber Naslund
“Your Customers Are Listening in Social Media. And So Are Search Engines” – Li Evans
“Many crummy trials beats the big thinking” – Dr. BJ Fogg
“The Art of Twitter is in the Retweet. You Must be Interesting” – Peter Shankman
“Tactics Without a Strategy is Worse Than Doing Nothing at All” – Li Evans