Facebook Page: https://www.facebook.com/Cisco

What they do?
With 14th rank in the Social Effectiveness list, the Cisco page is famous for its insightful and share-friendly posts. They constantly post content based on newsworthy events to engage with customers.

Besides, their ‘SuperFan’ program that they ran every month recognized one fan and highlighted him or her at the top of the page. This was a wonderful way of demonstrating how much they care about their customers and fans.

What we learn?
Posting content on newsworthy events or matters really works. Besides, make your customer feel special and tell them how much they matter to you by carrying out various innovative and interesting campaigns depending on your business and your target market.