Facebook Page: https://www.facebook.com/OracleBusinessAnalytics

What they do?
With 9th rank in the Social Effectiveness list, the Oracle Business Analytics page is third best B2B Facebook page. Like Ingram, Oracle clearly states its business objective through its cover photo. It is evident from such a large number of likes how effective they are at creating engaging posts.

Besides, they post blogs to Facebook and while doing so they offer large, crisp images that catch the eyes of the visitors and rouse every individual to notice the posts. Not just that, the images that they use happen to be quite interesting for instance, they have an Iron Man image on their Facebook page.

What we learn?
Images are a good way to draw individual attention to the content that you want them to read. Besides, stating business objective through different components of the page anyway matters.